Google Adwords


Our complete Google Adwords Training in Chennai enriches you with in-depth theoretical knowledge and practical exposure. The training covers the simplest way to structure the account, create ads, analysis keywords, bidding, pursuit and coverage conversions etc. to assist the scholars lead a successful, strong and promising career in marketing world.

Course Objective

Course Outcome

Course Outline

History of search engines

How search engines work

The anatomy of a search results page

Organic vs sponsored search results

Search engine crawling, indexing and caching

Schema, Rich snippets, and data structure

Penguin, Panda, Hummingbird & other algorithms

Content optimization

Anchor Texts

Title optimization

Internal and external linking

The relevance of architecture in optimization

Video optimization

Keyword density

Keyword prominence

Keyword positioning

Keyword planner

Keyword ranking

Google Analytics

Google webmasters and working with penalized sites

Google keyword planner tool

Google My business and bing places

Alexa rank checker

URL rewriting tool

Cloaking checker

Google PageRank tool/ Moz PA/DA, Alexa, and other ranking tools

Backlink anchor text analytics

Errors Types and Redirects

Rank signals

Backlink Builder

All in one SEO packs

The title, Meta description, and meta keyword

Spider-friendly code design

Navigation element plan

Search Engine compatibility and web layout for search engine optimization

Directory submission

Social media posts and shares

Guest posting and Article submission

Blog commenting

RSS feeds

Links solicitation, One way links, two way links and links farms

White Hat vs Black hat vs Grey hat SEO Techniques

Duplicate content

Cloaking and phishing

Page redirects

Doorway pages

Hidden text

Keyword stuffing

Link farms